As more Filipinos embrace ingredient-focused skincare backed by dermatological science, homegrown skincare brand Dermorepubliq is seeing unprecedented consumer demand, with its two flagship products now surpassing 4.5 million combined units sold on TikTok Shop.
The milestone reinforces the company’s position as TikTok Shop Philippines’ Top Beauty and Personal Care Brand, while building on an exceptional 310% year-on-year (YoY) revenue growth from 2024 to 2025.
Driving the achievement are formulations specifically created for consumers with sensitive and acne-prone skin. Dermorepubliq’s 5% Niacinamide + Hyaluronic Acid Serum has now exceeded 3 million units sold nationwide on TikTok Shop, while its viral 7% Glycolic Acid Toner has surpassed 1.5 million units sold on the platform.
Together, the products have reached more than 4.5 million units sold, reflecting the growing demand for skincare that combines clinical research, transparency, and affordability.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
The company’s product-first philosophy has been complemented by consistent excellence in digital commerce. Most recently, Dermorepubliq received the Innovative Content Award during the TikTok Shop Summit 2026 on July 13. The recognition follows earlier distinctions, including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and the Best Local Hero Campaign at the TikTok Ad Awards 2024.
Beyond product performance, Dermorepubliq has cultivated a strong digital ecosystem through live-commerce initiatives and an extensive affiliate creator community. By combining educational content with authentic product demonstrations, the company continues to respond to changing consumer preferences, where informed purchasing decisions are increasingly shaped by trusted creators and real-time engagement.
The brand’s commitment to skincare education also took center stage during TikTok Beauty Fest 2026, where Dermorepubliq returned to lead masterclasses focused on skin health while promoting local cosmetic research.
Building on its success in skincare, Dermorepubliq is broadening its offerings through an omnichannel expansion strategy in the second half of 2026. The company is entering the holistic health and wellness segment with the launch of DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, complementing its existing skincare portfolio.
At the same time, the brand is expanding its physical retail footprint through select Watsons stores nationwide and dedicated kiosks located at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center, bringing its science-backed products closer to consumers across the country.
Adding to its list of achievements, Dermorepubliq recently earned a Gold Stevie Award at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, highlighting the company’s ability to pair product innovation with impactful marketing as it continues its rapid growth across Southeast Asia.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.